The operations team you've been trying to hire.
If you're closing 10+ sub-2 or wrap deals a year, you already know the problem. Title coordination is pulling teeth. Insurance renewals fall through. The underlying mortgage on your sub-2 needs watching every month. And the people you hired to handle it — your VA, your TC, your admin — quit, ghosted, or couldn't tell a wrap from a sub-two.
REI Boss is the back-end operations team built specifically for sub-2 and wrap operators. Built by Leah Melton, who ran this playbook in her own real estate business before it was a product.
"A lot of money's falling through the cracks, you don't even realize."
Operator · 90–100 deals/year · note origination
The operations behind a wrap don't fit a generic playbook.
A sub-2 deal isn't a flip with extra paperwork. A wrap isn't a rental with a different lease. Each one has a 12-month operational tail with specific things that have to happen on a calendar — and the consequences of missing them are catastrophic. Here's what we mean.
"It is like pulling teeth for me. I don't like the dispos of it. You'd almost have to put a gun to my head to get me to go put this thing online."
Operator · 40+ rentals · sub-2 + lease options · Investor Creator alum
You've tried to hire this before. We know how it ended.
Every sub-2 / wrap operator we talk to has hired help. Most have hired help two or three times. Here are the four shapes that help has come in — and the reason each one fails on this work specifically.
Transaction coordinator
Runs one deal at a time from contract through closing day. Detailed, professional, expensive ($1,000–1,500 per deal).
Their scope ends on closing day. Your sub-2 has 12 months of recurring ops after that. They're not there for any of it.
Virtual assistant
Executes tasks you assign. Cheap ($600–1,500/mo). Available. Generally reliable on inbox + calendar + data entry.
Needs every sub-2 nuance explained. Can't recognize a wrap from a sub-2, can't flag elevated due-on-sale risk, can't read a title commitment.
Admin / EA
W-2 or 1099 office help. More expertise than a VA. Sits inside the business, learns your specific deals over time.
Churns. Three admins in five years is the norm. Each cycle costs six months of training. You're back at zero on the playbook.
Generic ops service
CRM-as-a-service shops, "fractional COO" packages, build-a-Kanban consultancies. Promise systems, deliver project boards.
Not specialized. They'll set up your Asana — they won't verify your underlying mortgage payment every month.
"It's my third one, essentially, too, so… we're improving."
Operator · 32 deals/year · team of 5 · on their third admin in five years
What we run. And what we won't.
Specialized in sub-2 and wrap. Built to handle the rest of your portfolio (notes, lease options, rentals, flips) because the same operator already holds them. Scope is published — and it doesn't change mid-engagement.
What we do
- Title coordination — the wedge skill
- Sub-2 doc package (POA, authorization, hold-harmless)
- Insurance setup and annual renewal tracking
- Utility transfers and filing memos
- Closing prep and document chase
- Underlying mortgage monitoring (monthly portal check)
- Wrap payment tracking + late-pay cascade
- Basic dispo support — signs, listings, showings
- Portfolio monitoring on notes, rentals, leases
- Lease renewal calendar (60-day offer cadence)
- Weekly check-in. Shared channel for updates.
What we don't do
- Coaching, mentorship, or deal structuring
- Originate notes or draft legal docs
- Escrow handling — money never flows through us
- Pay vendors on your behalf — your autopay, your accounts
- Front-yard sign call answering — that rings to you
- Pre-screening every inbound buyer
- Full property management on rentals at scale
- Hourly billing or per-task à-la-carte
- Take over a rental your PM already manages
- Anything we'd execute knowing it'll fail
60 operations behind every sub-2 + wrap deal. Most operators run 20.
Codified from Leah's own real estate business — what happens between the moment you go under contract and the end of month 12 of holding the deal. Here's the structure. Each card is a phase, with a few example ops from each. The full list is what we run.
- Seller photo album setup
- Inspection + SOW review
- 3 CMAs (different sources)
- Title commitment + lien review
- Insurance bind
- Sub-2 doc package prep
- Due-on-sale risk profile
- Mortgage portal credentials
- Mobile notary coordination
- Wire verification
- Signed docs filed to Drive
- Seller insurance cancelled
- Investor binder to mortgage co.
- PO Box mortgage address update
- Marketing-side reset
- Wrap exit OR rental OR lease option path
- Marketing graphic + listings
- Innago application + screening
- Background + eviction history
- Doc package via Dochub
- Option fee collection
- Move-in coordination
- Utility transfer verification
- Monthly underlying mortgage check
- Wrap payment verification
- Late-pay cascade (day 10/17/31)
- Listing renewals (M/W/F)
- Quarterly air-filter mailing
- Annual insurance verification (both)
- Tax + insurance escrow audit
- Money Lender Pro reconciliation
- 60-day lease renewal offer
Priced for the work. Not for the time.
| Item | Rate | What it covers |
|---|---|---|
| Onboarding | $1,500one-time | System build-out, portfolio intake, workflow config. No one onboards without a deal in flow. |
| First deal | $2,500discounted | First deal end-to-end. We're learning your stack; you get the discount. |
| Per deal after | $3,000flat | Flat across wrap, sub-2, lease option, note, flip. Contract through close. Collected upfront. |
| Monthly base | $99/mo | System access, weekly check-in, operator relationship. Per-property monitoring billed separately. |
| Per property | Set togethermonth 3 | Continuous monitoring on each held property. Per-property number gets set after we've seen your portfolio's actual workload. Stabilized PM-managed rentals run lightest; sub-2 with underlying mortgage monitoring runs heaviest. |
All fees collected upfront. For lent deals, the per-deal fee can be factored into the funding package.
Built in her own business first.
Leah built REI Boss in her own real estate business before it was called REI Boss.
She'd been running sub-2s, wraps, lease options, notes, and rentals across multiple markets — and somewhere around deal 50 realized the operational back end was eating more of her time than the deal-making itself. So she built the systems. ClickUp templates for every deal type. Title coordination workflows. Underlying-mortgage verification routines. Annual insurance check sequences. The kind of operating system most operators keep meaning to build and never do.
The systems worked. Other investors in her network started asking if they could use them. A few asked if Leah's team could just run them. That's when REI Boss became a product.
Leah runs REI Boss with co-founder Mike Bledsoe and an operations team led by Elizabeth Reyes.
Bring a deal. We'll take it from there.
30-minute call. We'll walk through your existing portfolio and one live deal you'd hand off first. No pitch deck. No "discovery call." Just the work.
Book a 30-min call →Type, color, and component specs below. For partners and collaborators building any REI Boss surface — match what's shown here.
Typography
One family. Geist Sans for display, headlines, body, and UI. Geist Mono for prices, IDs, data, and structural labels. Engineered for technical interfaces, restrained enough for institutional use. Free, open-source.
$3,000 per deal
$99/mo + per-property
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Palette
Cool, restrained, engineered. Forest green primary. A separate saturated green reserved for "ops live" status indicators. Amber and brick for deal-intake yellow/red flags. No decorative use of color anywhere else.
UI elements
Sharp corners (2–6px max radius). No gradients. No shadows except very subtle elevation. The institutional traffic-light tags use the brand's deal-intake palette.