REI Boss
Back-end operations · Creative-finance real estate

Find deals. Close deals. We run the back end.

Everything after contract
OPS LIVE
Leah's history 100+ DEALS
Per operator 10–12 LIVE
Strategies WRAP · SUB-2 · NOTE · FLIP · LEASE
Watch Leah explain it 2:34

REI Boss runs the back end of your creative-finance real estate deals. Title coordination, insurance, utilities, filing, closing prep, basic dispo. Then continuous portfolio monitoring on everything you hold — notes, rentals, lease renewals, insurance lapses, late payers.

Built on the systems Leah Melton ran in her own real estate business before this existed. We work with investors who've already burned through VAs, TCs, and admins.

[01]How this works

A new category. Here's what that means.

We're not a transaction coordinator. Not a virtual assistant. Not a coach. We're back-end operations as a service — a category that didn't exist for creative-finance real estate until we built it. Watch Leah explain in 2:34.

Recorded 2026-05-12 Duration 2:34 Read transcript →
[02]Scope

What we run. And what we won't.

What we do

  • Title coordination — the wedge skill
  • Insurance setup and renewal tracking
  • Utility transfers and filing memos
  • Closing prep and document chase
  • Basic dispo support — signs, listings, showings
  • Portfolio monitoring on notes, rentals, leases
  • Alert flags on lapses, late payers, expirations
  • Weekly check-in. Shared channel for updates.

What we don't do

  • Coaching, mentorship, or deal structuring
  • Note origination or lien recording
  • Escrow handling
  • Front-yard-sign call answering
  • Pre-screening every inbound buyer
  • Full property management on rentals
  • Hourly billing or per-task à-la-carte
  • Anything we'd execute knowing it'll fail
[03]Pricing

Priced for the work. Not for the time.

Item Rate What it covers
Onboarding $1,500one-time System build-out, portfolio intake, workflow config. No one onboards without a deal in flow.
Per deal $3,000flat Flat across wrap, sub-2, lease option, note, flip. Contract through close. Collected upfront.
Monthly base $99/mo System access, weekly check-in, operator relationship. Per-property monitoring billed separately.
Per property TBD Continuous monitoring on each held property — notes, rentals, insurance, lease expirations. Rate published on the offer sheet.

All fees collected upfront. For lent deals, the per-deal fee can be factored into the funding package.

[04]Who built this

Built in her own business first.

Name —
Leah Melton
Role —
Co-founder
Strategies —
Wraps
Sub-2s
Lease options
Notes
Rentals

Leah built REI Boss in her own real estate business before it was called REI Boss.

She'd been running wraps, sub-twos, lease options, notes, and rentals across multiple markets — and somewhere around deal 50 realized the operational backend was eating more of her time than the deal-making itself. So she built the systems. ClickUp templates for every deal type. Title coordination workflows. Portfolio monitoring routines. The kind of operating system most investors keep meaning to build and never do.

The systems worked. Other investors in her network started asking if they could use them. A few asked if Leah's team could just run them. That's when REI Boss became a product.

Leah runs REI Boss with co-founder Mike Bledsoe and an operations team led by Elizabeth Reyes.

[05]Next step

Bring a deal. We'll take it from there.

30-minute call. We'll walk through your existing portfolio and one live deal you'd hand off first. No pitch deck. No "discovery call." Just the work.

Book a 30-min call →
No one onboards without a deal in flow · $1,500 + bring a deal
Type system

Typography

One family. Geist Sans for display, headlines, body, and UI. Geist Mono for prices, IDs, data, and structural labels. Engineered for technical interfaces, restrained enough for institutional use. Free, open-source.

Geist Sans
Display weight
Headlines, brand statements
Weight 600–700
Tight tracking
Find deals. Close deals.
Geist Sans
Body weight
Long-form prose, UI labels
Weight 400
16px / 1.55
REI Boss runs the back end of your creative-finance real estate deals. Title coordination, insurance, utilities, filing, closing prep, basic dispo. Then continuous portfolio monitoring on everything you hold.
Geist Mono
Monospace
Prices, data, IDs, labels
Tabular numerals
Weights 400–600
$1,500 onboarding
$3,000 per deal
$99/mo + per-property
[01] [02] [03] [04]
Color system

Palette

Cool, restrained, engineered. Forest green primary (more saturated than old-money green — closer to live-data green). A separate saturated green reserved for "ops live" status indicators. Amber and brick for deal-intake yellow/red flags. No decorative use of color anywhere else.

Paper #F7F7F4
Ink #0E1014
Forest (primary) #1A5640
Live (status only) #22C55E
Ink Muted #525560
Paper Line #E4E4DE
Amber (yellow flag) #B8893A
Brick (red flag) #8E2E1F
Components

UI elements

Sharp corners (2–6px max radius). No gradients. No shadows except very subtle elevation. The institutional traffic-light tags use the brand's deal-intake palette.

Buttons

Deal intake tags

Green Yellow flag Red — declined

Form input

Inline price

$3,000/deal $99/mo
Book a 30-min call →